[Free] 55 Types Of Humor In Advertising

In response to being outspent in advertising spending by geico state farm and progressive allstate began.

Types of humor in advertising. Comparison personification exaggeration pun sarcasm silliness and surprise. Dirty harry sunglasses worn by clint eastwood. They found that different types of humor in advertising vary by medium. In other words consumers may be familiar with and have good feelings towards the product but their purchasing decisions will probably not be affected. In the following discussion the use of humor types in uk and greek print advertising are compared using the humorous message taxonomy speck 1991 and rossiter and percy s 1997 brand attitude. Firstly they were selling a product which would hardly be considered fun by anybody. Sarcasm is the most popular form of humor used in magazines while silliness predominates in television.

This system defined five types of humor. Dollar shave club had two main challenges. The dude s sunglasses in the big lebowski. Here are some examples of how various brands have been using humor in advertising with much success. It s all about the types of advertising appeals used to grab the viewer s attention. In the commercials people dressed as neanderthal looking cavemen appear moments after the tagline is heard. Ibid catanescu tom 2001 define seven types of humor.

The right type of humor will grab attention for organic engagement from your audience. One of the major keys to a successful humorous campaign. Humor tends to relax the audience break the ice and create a connection between the communicator and the audience tellis 1998. Humor in advertising tends to improve brand recognition but does not improve product recall message credibility or buying intentions. Exaggeration pun put down silliness and surprise. Advertising creative and media. Top gun sunglasses worn by tom cruise.

To establish consistency with the scant previous research that has considered different types of humor we used reick s practitioner oriented classification system. The most common types of humour used in advertising. Taxi driver sunglasses worn by robert de niro. Featuring a pair of. Humor can bring relief to what might otherwise be a mundane and expected ad. Their study revealed that humor is used more in television advertising than print advertisements. Cobra ray ban sunglasses worn by sylvester stallone.